![]() “Our mark came about organically, we love beautiful things and we are always seeking treasures that will make our clothes different” explains Merel, who states that “even though we travel to places like Morocco, Mexico or Austria, where everyone buys the same, we go looking beyond that, we search behind that, where no one else is looking.”īut it has not been an easy path, the designer and model points out “working with the family is beautiful, although it is always very intense, and there are many difficult moments or days when we are tired, but we know how to work it out, I think the key is love and respect for each other” Merel Krielbaart stresses. This couple are passionate about music, travel and discovering different cultures, eager to learn from nature, and so they realised their dream of creating a family business which would bring together all the elements of their unusual life style: World Family Ibiza. “I never thought that I could live in one place forever, but that is what I found in Ibiza, it captivates and charms, and welcomes you with its magic” she affirms.įrom New York, where she had spent her adolescence and worked as a model for major advertising campaigns, to Benirrás, the beach where she first met Alok, her husband and 50% of the brand that they share with their six children. ![]() So every summer her holidays were spent with family or friends on the island until in 1993, she felt that Ibiza had “captured” her and she decided to make it her home. Her first contact with Ibiza was in 1971, and from the first she felt “attracted by that special colour that the island has, its innate sense of freedom, its avant-garde fashion, tremendous tolerance, and its extraordinarily beautiful people.” “Ibiza is authentic, a mix of locals and foreigners who, abandoning their former lives, made Ibiza their home, living freely, harmoniously, and naturally which is the way of life here” she asserts. “I imagine myself as a blank canvas, constantly creating something, it is hard to explain, my inspiration is infinite, i am always coming up with new ideas” Merel explains adding “anything can inspire me, from a picture, to a cloud, or a pair of shoes.” Merel Krielaart was born in Amsterdam, the child of an artistic family whose parents brought her up in an atmosphere of freedom and passion, and who inculcated in her that excellent nose she has for things that are different and unique, which has made her such an extraordinary woman.
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